Recording artist, winner of IMTA New York 2017 songwriter of the year, producer, performer, and dancer, LuluBeatz, also know as Luciana Maria, has been singing as long as her family can remember. Born into an Italian American family, in Bend, Oregon, she was raised in the lively Italian culture. Her family has owned several restaurants and businesses where Luciana was the little ‘singing bambina’. As a little girl “Luciana would be singing whatever we were playing at the time, from Andrea Bocelli, classic Disney soundtracks, to the oldies with grandpa in the car.” as her mother Maria put it.
A few years later, Luciana and her family moved to Portland, Oregon. Recognizing her talent and her musical interest, her father enrolled her in piano and opera lessons when she was just seven years old. Shortly after, to everyones surprise, Luciana begged her father to take her out of the lessons because she “didn’t want to be the melodramatic lady with viking horns bellowing on stage”.
In middle school Luciana fell in love with acting, and performing, and has worked with actress Katie O’Grady. She loved being on stage so much, she jumped at any opportunity, such as school musicals, talent shows, and singing the national anthem. At 13 years of age, her talent was recognized and was recruited by NWCT. She began to work with vocal coach, Daniel Buchanan to further nourish her ability. That year during the holidays, her parents gave her a gift to work in her first recording studio. At age 14, she recorded ‘Colors Of The Wind’, from the Disney movie Pocahontas, along with ‘Love Song’, by the Cure and re-recorded by Adele. At that moment in time Luciana had the realization that she wanted to become a recording artist.
The summer before her freshman year of high school, Luciana started to create her own beats and music at home, on her family Mac computer. Creating music that was along the lines of pop, hiphop, R&B, and dance. That summer of 2014 she created and wrote her first debut single ‘BabyBoy’. She recorded ‘BabyBoy’ with OC Recording Studios in Orange County, California.
With this eyeopening experience, she learned the software involved in recording music. She taught herself Protools along with Garage Band, Logic, and Ableton, and learned essential studio producing, mixing, and mastering skills. This opened doors for Luciana, and she saw the advantage of theses tools, creating all of her own music as the producer, singer, and songwriter.
Fast forward to current day, she has released 16 original singles that she recorded, wrote, and produced. Along with has filmed and edited 10 music videos. She has worked with many award winning producers and engineers, such as, Rob Kleiner, Uriel Soto Jr., Donnie Baker, Clay Smith, Thomas Barsoe, Asaf Fulks, Eric Sheffield, Paul Najera, and Alexi Coco. In addition she has been a featured artist, and has co-written and produced several songs for other upcoming rappers, and singers in the Portland area.
Now 18 years of age, and affectionately known as “Lulubeatz”, she is evolving her career as a recording artist, songwriter, and producer. She is a winner of the IMTA NY 2017 Songwriter of the year award for her single “Aroma”off her latest EP “Aroma”. All of her music is downloadable for free on Apple Music, Tidal, Spotify, SoundCloud, and YouTube. Being that Lulu “Feels strong that music should not be about the money, but rather, it should be about sharing love and experiences with one another through music”. This past spring 2017, she self released her EP “Aroma”, which includes 5 of her own original singles. In the last 2 years, she has performed at PDX Pride (2016, 2017), House of Blues NOLA, IMTA NYC 2017, LGBTQ World Cup Championship, 6 West Lounge, Scandals, Oaks Park, Reynolds Middle and HighSchool, Lincoln High School, just to list a few.
Currently, Luciana works closely with her parents in, what she calls, her “powerful trifecta”. Her father and mother as her managers, who work side by side with her on all of her projects. She is self-produced, self published, as an independent artist out of Portland, Oregon in her home studio, while also records in the Los Angles area.